Because of his tenacity and determination, the wineries were not only restored, but were modernized, adopting innovative technology. For example, Coppo was one of the first wineries to use a ventilated tunnel to dry large numbers of labels at one time.
Because of Luigi’s passion for great French wines, between the ‘60s and ‘70s the winery began to import the wines of Burgundy and Champagne. Luigi represents the fourth generation of the Coppofamily. He implements new communication strategies, using the internet and social networking, and a new standard of guided winery visits. Luigi becomes hospitality manager and leads a team that hosts visitors and customers into the Underground Cathedrals, a privilege that allows them to convey the company vision to a broader public.