Hervé Joyaux Fabre, owner and director of Fabre Montmayou, was born in Bordeaux, France to a family of wine negociants. When he arrived in Argentina in the early 90’s looking for opportunities to invest in vineyards and start a winery, he was impressed by the potential for Malbec in Mendoza, and shocked by the number of neglected top notch old vine vineyards available for purchase. At this time pulling out old vines and replanting with new higher yielding more predictable clones was all the rage. Hervé Fabre knew he needed to act immediately. Within months he purchased the first of what would be many old vine, high elevation vineyard sites under his control – An impeccable 37 acre spread in Vistalba planted with original rootstock Malbec vines in 1908. Shortly after, Herve built a Chateau style winery on the property and continued purchasing old vine parcels throughout the country. A Patagonian winery was constructed in the Rio Negro region ten years later. At present the family owns 217 acres of vineyard land in Mendoza (Vistalba, Compuertas, Tupungato) and 122 acres in Patagonia (Allen, General Roca). All wines are estate grown, farmed using traditional methods without the use of herbicides, and fermented with native yeasts.