In 1995, Greg Brewer and Steve Clifton met while working on a committee meeting for the Santa Barbara Vintners’ Association. At the time both held production jobs at Sunstone and Beckmen, respectively, and forged an immediate friendship that would ultimately germinate in the creation of Brewer-Clifton just one year later.
Saving modest disposable income over a period of twelve months, $12,000 was set aside and fruit contracts secured to produce an inaugural 240 cases of wine within Santa Barbara Winery where Greg held the role of assistant winemaker in 1996. Always having their sights locked on an area that they would personally later map and define as the Sta. Rita Hills, they utilized relationships in the neighboring Santa Maria Valley for the majority of their fruit as vineyards were being developed closer to home. One exception to that adjacent provenance was Sweeney Canyon which Brewer-Clifton produced without interruption from 1996 through 2011.
When considering a logo and label, a priority was something that would not run the risk of being dated and that could remain timeless. The Wine Cask restaurant in Santa Barbara was an incubator for food and wine professionals during that time, and the hand stenciled gold ceiling of the dining room proved to be an ideal and subtle reference to carry through that message of tradition and region. A few exposures with a disposable camera then developed, photocopied and colored in with a black Sharpie pen and the brand took flight.